Thestoryissetin1844whenagroupofworking-classpeoplefromthetownofRochdalecametogethertochangetheunfairsocietytheywerelivingin.Fedupwithdishonestandcorruptshopkeeperssellingpoorqualityproductsathighpricestheydecidetotakemattersintotheirownhands.Bypoolingthefewresourcestheyh*e,thegroupmanagetogetenoughmoneytogethertoopentheirownshopandpledgetoonlysellquality,un*eratedproducts,sharingtheprofitsfairlywiththeircustomers.Theshopisonly*allandstocksjustahandfulofproductslikebutter,flourandsugar,buttheideaitselfisrevolutionaryandthewaytheydobusinessisfundamentallydifferentinitsnature.